Sunday, October 29, 2006

Website Start Up Plan

Solve a problem

Work with others

Do it at business center (M. Manila, Davao City, Cebu City, Etc.)

Be flexible in your direction

Get good programmers

Do not delay launch (after all you could alway insert the'beta" thing)

Know your target user

You got to have the funds (hosting, programmer fee, staff, marketing, ads)

Get users before thinking of monetizing

Here's a complete Start Up library.

Top 5 Mistakes Entrepreneurs Make When They Market

The top five mistakes entrepreneurs make when they market

by Seth Godin

  1. Expecting gratitude in exchange for having done something that was hard. Yes, you built a company, you might even have bootstrapped it. Yes, you've got the machinery and the packaging and the retail space. Yes, you've navigated hiring people and yes, you finally shipped. I couldn't care less. I'm not going to buy your brownie/consulting/services just because you worked hard on it.
  2. Spending money as a substitute for doing something great. Spending on marketing an average product isn't working anymore. You're far better off spending money on making your product better. A lot better.
  3. Not realizing that it's your company, and your marketing better be as good as everything else. It doesn't matter if you don't like marketing or don't think you're good at it. Figure it out or go home. Sooner or later, you succeed because you were able to spread your ideas. So go to school and figure out how it works.
  4. Listening to other people. If they're so smart, why aren't they running your company? Don't take a poll. Don't ask your mother-in-law, that's for sure. Cover your downsides, double your desire to take a risk and then just do it.
  5. Failure to measure. All this is worthless if you don't test and measure relentlessly. Do what works. Kill what doesn't. Repeat.



This stuff is from Seth Godin.

Saturday, October 28, 2006

10 ways to become a better blogger

IT pro Deb Shinder offers a list of suggestions for blogging success, including defining the purpose of your blog, making it visually appealing and easy to navigate, using the right blogging tools, establishing a regular publishing schedule, and taking advantage of syndication.

Link here.

Friday, October 27, 2006

Common Mis-Spelled Words in the Blogosphere

Accept, except - one is to receive, the other is to exclude

Ad, add - one is an advertisement, the other is plus one

Affect, effect - one is a verb, the other is the result

Axle, axil - one is on a car, the other is on a plant

Capitol, capital - one is to seat the government, the other is to buy it with

Chile, chili, chilly - a country, a soup, a chill

Close, clothes - one shuts, the other covers

Compliment, complement - one is nice to say, the other looks good on you

Holey, holy, wholly - one has holes, one is pure, the other is entire

Hostel, hostile - one is a place to stay, the other says "get out"

Lead, lede - one is go ahead, the other is the first line of an article

Loose, lose - one is not attached, the other is lost

Pole, poll - one is a bar or Polish person, the other is a survey

Pore, pour, poor - a hole, a spill, and an empty pocket

Complete code of blog conduct here.

Sunday, October 15, 2006

Red wine can help prevent stroke damage: study

By Deborah Charles

WASHINGTON (Reuters) - Red wine might work to protect the brain from damage after a stroke and drinking a couple of glasses a day might provide that protection ahead of time, U.S. researchers reported on Sunday.
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In an effort to better understand how red wine works, the scientists from Johns Hopkins University fed mice a moderate dose of a compound found in red grape skins and seeds before inducing stroke-like damage.

They discovered that the animals suffered less brain damage than similarly damaged mice who were not treated with the compound, which is called resveratrol.

"When we pre-treat the animals with the compound orally, then we observe that we have a significant decrease in the area of stroke damage by about 40 percent," said Sylvain Dore, the lead researcher for the study.

Dore and his research team presented their results from the study, which was funded in part by the U.S. government, at a Society for Neuroscience conference in Atlanta.

"What is unique about this study is we have somewhat identified what can be the specific mechanism," in the wine that is good for health, Dore said. "Here we are building cell resistance against free radical damage."

The study showed that resveratrol increases levels of an enzyme in the brain -- heme oxygenase -- that was already known to shield nerve cells from damage.

Dore said the beneficial effects associated with drinking a moderate amount of red wine could be explained by the fact the wine turns on the heme oxygenase anti-oxidant system.

"Red wine has been suggested for the heart. Here what we show is its special effect in stroke and pre-treatment," Dore said. "It suggests that prophylactic use of wine could work."

The fermentation process in wine-making boosts the concentration of resveratrol, Dore said.

But said more studies are needed to translate the findings from mice into humans.

The amount of wine that must be consumed in order to reap the benefits of the compound will vary depending on a person's weight and the concentration of resveratrol in the wine. But Dore said it will likely work out to about two glasses a day.

Car Repairs: Five Ways to Avoid Rip-Offs

Car Repairs: Five Ways to Avoid Rip-Offs

1. Choose the Right Shop

Consumers have three basic choices when it comes to taking a car in for repair. You can go to the dealer, find a department or chain-store franchise like Sears or Meineke, or try an independent mechanic at a service station. Where you should go depends on what type of repair you need. But watch out: Mechanics in each type of repair shop will try to convince you that they are the best ones for the job.

Dealers -- Clearly, any work under warranty should go straight to the dealer. That's where you'll find some of the best-trained mechanics for complicated jobs such as electric, chassis, fuel injection and engine work. But if your car isn't under warranty and you're paying for the repairs, you should think twice about having your dealer do the repair. Why? Dealers charge more, perhaps $5 to $10 an hour more for labor and a steep premium for factory parts at a dealership.

Chains -- Most routine repairs and services -- brakes, tires, batteries, mufflers and oil changes -- don't demand highly paid mechanics. If you don't have a mechanic you rely on, think of these as commodities, and go shopping for a good price at a convenient location. With mufflers, for instance, it's nearly impossible for dealers or independents to compete with chains. In suburban Detroit, Roy O'Brien Ford charges about $245 for a new muffler and exhaust system. Midas does it for $105. Be sure, however, to go to a chain that specializes in the repair you need. You probably don't want a brake-shop mechanic fiddling with your transmission, no matter how much he assures you that he can do the job.

Independents -- A mechanic you trust is worth his weight in gold. So if you find an independent you're happy with, start there for routine stuff. Even if he charges a little more, the peace of mind is probably worth it. But beware: Independent mechanics may or may not know how to do more complicated repairs. Automobiles have become incredibly sophisticated in the past 10 years.

Most mechanics haven't. Jim Steiger, special projects director of the American Automobile Manufacturing Association, says the industry has a "big shortfall" of properly trained mechanics in the computerized systems found in most cars today. This has been especially tough on service stations. Their share of the auto-repair market has slipped to about 24%, from close to 40% a decade ago, according to Hunter Publishing, a Des Plaines, Ill., trade magazine company. And it's a vicious circle: Less volume at independents means less money to pay for the expensive diagnostic equipment they need to spot major problems.

Dealers, on the other hand, are required by most manufacturers to buy such equipment. And their technicians are more likely to be trained in these complicated repairs. If you don't drive an American car, check out the so-called specialty shops that focus on only one or two foreign makes. Mechanics at these outfits are often as well or better trained than those at the dealer and they usually charge less.

2. Beware Unnecessary Repairs

Back in 1979 the Department of Transportation found that 53% of the costs associated with auto repair were unnecessary. At the time, that translated into a $26.5 billion loss to consumers. Unfortunately, things haven't gotten much better since. Consumer activist Ralph Nader estimates that because the industry has grown so much, the total loss has jumped to $40 billion.

The worst of these phantom repairs is the result of outright fraud. Some scam-artist mechanics, for instance, have been known to plunk a seltzer tablet into a battery cell, causing it to boil over.

Or they may squirt oil on your shock absorber to make you think the seal is broken. Then there are the simple, everyday affronts such as the gas station attendant who doesn't push the dipstick all the way down when checking the oil, prompting you to buy an extra quart.

Being paid on commission is often at the heart of a repairman's overzealousness. This is what got Sears into so much trouble, when California accused the department-store chain of selling unnecessary auto repairs and service. Sears has changed its compensation system, but some other department stores have not followed suit, says Chris H. Stevenson, a former mechanic and author of Auto Repair Shams and Scams: How To Avoid Getting Ripped Off. Mechanics who work in franchised shops are often under strict quotas to sell a certain amount of tuneups, oil changes and other services per day or week, Stevenson adds.

Most often, however, "unnecessary repairs are really a matter of incompetence," says Jack Gillis, author of The Car Repair Book and director of public affairs for the Consumer Federation of America. When a repair baffles a mediocre mechanic, he or she will probably keep replacing suspect parts until the problem finally is solved. Many of the parts replaced have nothing to do with the problem, but you may wind up paying for them anyway.

A good way to avoid this problem is to ask to see any old parts. Some states even require mechanics to give you any parts they have removed from your car unless the warranty requires they be sent back to the manufacturer. In addition, Gillis suggests taping to your steering wheel an itemized list of all the repairs you want made. That way the mechanic who works on it -- in most cases not the person you talked to when you drove in -- will have some instructions from you.

3. Check Your Mechanic's Certification

The National Institute for Automotive Service Excellence certifies mechanics in eight specialties, including brakes, electrical systems, engines, and heating and air conditioning. Although auto mechanics must have two years of experience and pass an extensive standardized exam to become certified, an ASE sticker in your repair shop's window is no guarantee that the work will be done well.

Most repair shops hire both certified and uncertified mechanics. And only 20% of ASE mechanics are certified in all eight specialties. That means that when you bring your car in to fix an oil leak, a mechanic certified in air conditioning may be doing the work. He's certified all right, but not in what you need. Be sure to ask who is going to do the work on your car and what areas that person is certified in. You might also check to see when the certification expires. Mechanics are supposed to go in for a refresher course every five years, but the ASE can't make them take down their stickers if they fail to do so.

In addition, look for repair shops that are endorsed by the American Automobile Association. These facilities must meet rigorous standards and guarantee their work for AAA members. Also, AAA will arbitrate any disputes between its members and approved shops.

4. Get a Second Opinion

Since most shops have a vested interest in making sure you get as many repairs in their bays as possible, it's difficult to fully trust even a trustworthy mechanic. One solution to this problem might be to pay $30 or $40 to have your car checked at a diagnostic center that is not affiliated with a repair shop. A good bet would be one of the shops operated by the AAA. They have no reason to recommend unnecessary repairs. And you'll be armed with important information about your car's condition before you start negotiating with mechanics.

5. Take Your Mechanic to Task

To avoid problems with a new mechanic before the work starts, you might consider checking to see if there have been any complaints logged against the shop with the Better Business Bureau. Check also with your state's department of consumer affairs, the motor vehicles department, the district attorney's office or the attorneys general. This is a hassle, no doubt about it, but assuming you want to develop a long-term relationship with your mechanic, it might be worth the investment of time.

If you feel you've been wronged by the mechanic, you can certainly take action. First, be sure to file a complaint with the Better Business Bureau and the attorney general's office so other consumers who check might benefit from your bad luck. Then, depending on the state you live in, you can get even more aggressive. In California, for instance, the Bureau of Automotive Repair mediates or investigates each complaint it receives. To check if your state has a similar agency, contact your state highway department. Finally, if your garage is endorsed by the AAA, be sure to contact the organization. If your complaint is egregious enough, or joined by others, the garage may lose the AAA's seal of approval.

Friday, October 13, 2006

Technology vs User Experience

37Signals.com nailed it when posted that it's not all technology, you need to get to the user experience to be at the top of this techie business world.

Using YouTube.com as an example, 37signals.com emphasized its easy interface, easy embedding, easy sharing and all that stuffie. Its compatibility with all other browsers. Plus the fact that the site is always up despite its handing of 100 million videos a day.

Screw Microsoft for saying that they have better in-house technology that's why they dropped the Youtube bid. Ah yeah, the Soapbox. A project with probably less 10% of what Youtube has.

Screw AOL for saying that they too have a better technology. Last time I checked, AOL was offerring free stuuf just to take in new users and subcribers.

You got to get to bottom of the matter dear Technologists. That, your users are not all techie are you. Give them what they want and not push your technology to their throat.

Link here.

Tuesday, October 10, 2006

Portable Battery Safeguards Tips

In light of recent news of exploding/burning Sony laptop batteries, here’s a quick list of tips to protect your laptop away from hell.

Of course, I am no genius, I picked it up somewhere else and souped it up a little bit.

  • Cheap third-party batteries may skimp on safety, so be careful where you buy. A laptop's manufacturer is normally the best choice. Best choice but not 100% bullet-fire-proof.
  • Use only the type of charger made for your specific battery. Use only the correct adaptor too.
  • Don't leave your device or battery in the hot sun or other toasty spot. High ambient heat can increase the risk of overheating. Do not put your beverage near the battery pack/laptop to avoid and spillin and killin.
  • Impact and pressure are bad, too. A faulty latch that could damage the battery if the laptop were dropped prompted a recent (but much smaller) Panasonic battery recall. And think what it can do to your hard drive if you continue topound on your laptop. You’ll end up with a cranking drive and fire hazard battery.
  • Never carry a battery pack--whether charged or dead, in a bag that contains loose change, car keys, pins, or other metallic items; doing this could result in a short between the battery's terminals. Instead, put the battery in its own bag or other container first. Buy a laptop bag here. :-)